Daytime Presence, Nighttime Radiance

Reverse lit channel letters are a distinctive type of illuminated signage. Unlike front-lit letters where light shines through the face, reverse lit letters illuminate from within, creating a captivation “halo” effect around the edges. This subtle glow makes the letters stand out, particularly at night, while maintaining a more subdued appearance during the day. They are often used in upscale settings or where a sophisticated and understated aesthetic is desired.